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27.02.2024 | Color

Blonde Secrets: Expert Formulas and Salon Tips

Creating the perfect shade of blonde demands expert knowledge, custom formulation and specialized techniques. Follow along as we uncover insider tips from top stylists, creative formulas and salon looks to keep you inspired until your next blonding session.

26.02.2024 | Color

15 Color Touch Shades Every Stylist Needs

Wella Professionals Color Touch is a low maintenance, multi-dimensional, demi-permanent haircolor offering up to 50% gray coverage. A comprehensive and versatile portfolio, offering an extensive range of shades, gentle formulas and predictable color vibrancy. With everything Color Touch has to o...

26.02.2024 | Business

The NEW Wella Rewards: Earn and Redeem Like a Pro

Introducing the NEW Wella Rewards, a loyalty program designed to elevate the salon experience like never before. As a Wella Rewards member, unlock exclusive access to a dynamic rewards catalog, community and cutting-edge education to propel your business forward. Earn and redeem like a pro and e...

20.02.2024 | Color

5 Minute Express Toning with BlondorPlex Cream Toners

Introducing Wella Professionals first dedicated express toning solution to complement all lightening services. Pre-mixed with Plex Technology, BlondorPlex Permanent Cream Toners offer up to 90% less breakage for perfectly, blended blonde results. Enhance the salon experience and maximize time be...

19.02.2024 | Care

How To Elevate Your Salon Services with Ultimate Repair

Unlock advanced salon services and elevate the guest experience with Wella Professionals Ultimate Repair. Embark on a journey of transformation with advanced hair repair, tailored to meet the needs of every salon guest. Follow along as we discover how to elevate your salon service menu and cust...

19.02.2024 | Prostories

#PROTIPS with Wella Signature Artist Alicia Avanpre

Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Alicia Avanpre @alicia.wella. Based in Washington, D.C. Alicia is known for her detailed approach and knowledge of color theory and suitability. Her 10+ year...

13.02.2024 | Color

Introducing Koleston Xpress: What Is It? Why Do You Need It?

Introducing a breakthrough in haircolor technology, Wella Professionals Koleston Xpress. Up to 100% gray coverage in just ten minutes. An express permanent color with Control-X Technology to help prevent over-processing for fast, reliable results. Engineered with precision and innovation, this ...

12.02.2024 | Color

Curl Confidence: Professional Color and Haircare Tips

Curly hair is as diverse as it is beautiful, ranging from loose waves to tight coils, each requiring custom care and attention. When it comes to professional salon color, it is essential to consider not only the desired end result, but also the potential impact on texture and curl pattern. Follo...

12.02.2024 | Color

Color Correction 101: Filling With Color Touch

Experience the ultimate solution for color correction with Wella Professionals Color Touch. Offering an extensive range of shades, gentle formulas and predictable color vibrancy, trust in Color Touch to deliver stunning salon results. Follow along as we explore a step by step guide to filling w...

05.02.2024 | Prostories

#PROTIPS with Wella Signature Artist Carrera Alvarez

Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Carrera Alvarez @carreraa.wella. Carrera began her career as a colorist at Vidal Sassoon where she quickly found her passion for education, focusing on color ...

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